Posted by Betsy Graziano on 2/5/2018

Selling your home is a major decision, and as such, you likely will need to allocate significant time and resources to determine whether now is the right time to add your residence to the real estate market.

Ultimately, there are many signs that may prove now is the ideal time to list your home, including:

1. Your house feels too big or too small.

Does your home feel cramped? Or, do you feel like you have too much space at your disposal? In either scenario, listing your home may enable you to relocate to a house that better suits your lifestyle than your current residence.

Working with a real estate agent will enable you to determine the right price for your home and generate plenty of interest in your residence. Plus, your real estate agent will help you narrow your search for a new home, ensuring that you can discover a new residence that suits you perfectly.

2. Your financial situation has changed.

Land a high-paying new job? Or, are you looking to cut expenses to save for a baby who is on the way? If your financial situation has changed dramatically, you may want to consider selling your home.

Furthermore, collaborating with a real estate agent may enable you to maximize the value of your residence in any housing market, at any time. Your real estate agent will set up home showings, provide tips and recommendations to help you bolster your house's curb appeal and much more. By doing so, your real estate agent will make it easy for you to drive interest in your home.

Let's not forget about the personalized support that a real estate agent can provide, either. Your real estate agent will be able to respond to any of your home selling concerns and queries. Thus, your real estate agent can play an important role in your ability to sell your home and optimize its value.

3. You're ready for a change.

Tired of dealing with New England winters? Or, do you want to enjoy the warm, sunny California weather day after day? If you're ready for a change in your life, you may want to sell your house sooner rather than later.

After you sell your home, you can relocate to any location you choose. Meanwhile, selling your home may open up new opportunities for you, as you'll be able to establish a new life in a new location at your convenience.

If you're ready for a change, you may want to consult with a real estate agent. This real estate professional will help you add your home to the real estate market and offer plenty of housing market data to ensure that you can price your house competitively. In addition, your real estate agent will go above and beyond the call of duty to help you get the best home selling results.

Don't wait to make a change in your life. Instead, meet with a real estate agent, and you can explore your home selling options today.





Posted by Betsy Graziano on 11/13/2017

Want to boost your home's value? Completing home improvement projects enables you to do just that, as you can perform these tasks regularly to maximize the value of your residence. So which home improvement projects should you prioritize? Here's a closer look at three important home improvement tasks that every home seller should consider: 1. Painting the walls. Picking up a can of paint and various paint supplies ensures you can revitalize the walls in any room of your home instantly. Over an extended period of time, the paint on your home's walls may start to chip or peel. However, adding a fresh coat or paint (or two) to your residence's walls serves as an inexpensive way to transform bland, unattractive walls into visually appealing ones. Devoting even a few hours to paint the walls of your home can help you boost your home's value. And ultimately, your new paint job may allow you to receive multiple offers at or above your asking price, too. 2. Installing a water filtration system. Does your kitchen have a water filtration system? If not, you could be missing out on a golden opportunity to increase your residence's value. A water filtration system offers multiple benefits, as it ensures a homebuyer won't necessarily have to worry about buying bottled water if he or she purchases your residence. Plus, this system is one of many features that may help differentiate your home from others in a highly competitive real estate market, thus making your residence that much more appealing to homebuyers. Installing a water filtration usually is fast and easy as well. Furthermore, you won't have to worry about breaking your home improvement budget to complete this project. 3. Cleaning up the front lawn. High grass and weeds will damage your home's curb appeal and may significantly reduce your chances of a quick sale. On the other hand, spending some time mowing the lawn, raking leaves and performing other essential front lawn care tasks can deliver long-lasting benefits. A clean front lawn likely is one of the first things a homebuyer will notice about your home. And home sellers who are committed to maintaining a pristine front lawn can improve their home's value and their chances of a quick sale. Also, maintaining your front lawn can be easy if you spend even an hour per day performing yard work. Or for those who want to avoid lawn work altogether, professional landscapers typically are available that can keep your front lawn in great shape until your home sells. As a home seller, you'll want to take the necessary steps to up your home's value before you add your home to the real estate market. And with any of the aforementioned home improvement projects, you'll be better equipped to boost the value of your home quickly and efficiently. Stay focused on increasing your home's value consistently and keeping your residence in excellent shape. By doing so, you'll be able to keep your eyes on the prize – maximizing your home's value and selling your residence to the highest bidder.





Posted by Betsy Graziano on 6/12/2017

For first-time home sellers, promoting a residence to the right groups of homebuyers may prove to be a major challenge. Lucky for you, we're here to help first-time home sellers streamline the process of showcasing a house to prospective buyers and accelerating the property selling journey.

What does it take to promote a house effectively? Here are three tips to help first-time home sellers do just that.

1. Understand Your Home's Strengths and Weaknesses

A first-time home seller should evaluate a house's interior and exterior closely. By doing so, this property seller can identify any potential problem areas and work to address such issues accordingly.

Typically, a home appraisal offers a great starting point for home sellers. This appraisal ensures a property inspector can assess a house both inside and out and offer expert insights into a residence's strengths and weaknesses.

After a home appraisal is completed, a home seller can use the appraisal report findings to prioritize assorted home improvements. That way, a home seller can commit the necessary time and resources to transform various home weaknesses into strengths.

2. Improve Your House's Curb Appeal

It is paramount for a first-time home seller to consider the homebuyer's perspective. In fact, doing so may make it easy for a home seller to uncover ways to bolster a residence's curb appeal.

Consider what homebuyers will see when they view a house for the first time. This will enable a home seller to identify potential issues and work to resolve such problems without delay.

For example, a home with long, uncut grass or chipped paint on the exterior may be an eye sore. As a result, homebuyers might shy away from this residence after they see it for the first time.

On the other hand, a house with a pristine front lawn and a dazzling exterior may make a great first impression on homebuyers. This means a homebuyer probably will view this house in a positive light – something that may lead a property buyer to submit an offer.

3. Collaborate with a Real Estate Agent

When it comes to promoting a house, there may be no better option than hiring a real estate agent. Together, a real estate agent and a first-time home seller should have no trouble promoting a residence to the right homebuyers, at the right time, every time.

A real estate agent will teach a home seller about the housing market and help him or her plan ahead for any potential home selling pitfalls. Plus, this housing market professional will provide honest, unbiased home selling recommendations to ensure a home seller can maximize the value of his or her residence.

Perhaps best of all, a real estate agent will assist a home seller in any way possible. And if a home seller ever has housing market questions, a real estate agent will respond to these queries immediately.

Take the guesswork out of promoting your residence to homebuyers – use these tips, and a first-time home seller can stir up interest in his or her residence as soon as it becomes available.




Categories: Uncategorized  


Posted by Betsy Graziano on 6/27/2016

home fireplaceOdds are if you're reading this you have at least one camera within your vicinity. Whether it's on your laptop, smartphone, or tablet cameras are built into many of our daily-use electronics. The temptation is there, for someone selling a home, to just take out their phone and snap some photos to easily upload to listings. However, there's a lot more to taking great real estate photographs that will catch the eye of potential buyers and set you apart from the competition. Follow these tips to create professional looking photographs without spending hundreds on a professional photographer.

Step 1: Do your research

Photography is an art. Even an untrained eye can tell the difference between photos taken by a professional and those taken by the layperson. But that doesn't mean you can't take photos that will stand out--with a little practice. The first step is to hit the books, or better: the internet. Find some real estate photos that look great to try and emulate. Notice the angles they're taken from and the lighting they use. You'll notice that many photos give a wide view of a room. That's because they're probably taken with a wide-angle or fixed lens. Notice the room setup as well. This will come in handy later when we talk about room staging.

a well-positioned, knowledgeable photographer with an iPhone can take a better shot than an amateur with all the equipment in the world.

Step 2: Know your equipment

Equipment for real estate photography often includes multiple cameras, lenses, lighting fixtures, a tripod, and so on. But a well-positioned, knowledgable photographer with an iPhone can take a better shot than an amateur with all the equipment in the world. In fact, much of real estate photography includes combining images to get the perfect amount of highlights and shadows in the room (this is called HDR photography). If you own an iPhone 6, you'll be happy to learn that it boasts a built-in HDR feature that takes great photos.

Step 3: Room staging matters

Have you ever moved something in a room, say a coffee table or couch, and noticed that the room looked entirely different afterward? The arrangement of objects in a room can make it look breathable and spacious or claustrophobic and stuffy. Staging a room allows you to highlight the best features of the home. If there's something you want buyers to notice first, such as a fireplace, make sure there are no objects in front of it and put it close to the center of the photo. Another important tip for staging a room: remove personal items. You don't want your photos to look like you just happened to walk through someone's home with their children's portraits on the wall and magnets on the refrigerator. These are distracting and can make buyers feel like they're spying rather than envisioning themselves owning the home. Removing picture frames is also an easy way to make a room appear more spacious.

Step 4: Take many photos

Have you ever been to a wedding where it seems like the photographer is in several places at once, snapping what appears to be an endless amount of photos? This is something you should emulate with your real estate photography, especially as a beginner. The more photos you take, the more you learn. Plus you'll have a better chance at having a few gems to show off if you take hundreds of pictures. Remember, you're shooting digital, you don't have to worry about wasting film. Just carry an extra SD card for your DSLR camera or upload your photos to a site like Flickr if you're on a smartphone. Taking hundreds of photos isn't an excuse to take poor or unplanned photos. Every time you hold your camera up you should be thinking about framing, lighting, and what you want to show off with that photo. Follow these steps to start taking great photos. And don't forget to share them with us!





Posted by Betsy Graziano on 5/16/2016

Selling a home in the age of Facebook, You Tube, Twitter, and mobile computing, changes the way homes are marketed.  No longer is the day when agents and buyers carry around flyers and brochures. Most home hunting happens from the palm of a hand. So, what is needed to sell your home in the digital age? Photos: Studies show that more photos can increase "the perceived value" of your home by about 13 percent. Video: Video marketing is growing by leaps and bounds. Recent statistics show that approximately 21 percent of buyers are viewing videos of homes for sale on online with that number increasing daily. Virtual Open House: Buyers can feel like they are walking through your home without ever stepping foot in the door. Virtual tour videos give buyers a 360-panoramic view. This won't completely replace the traditional open house but it will get more interested and qualified buyers in your door. Social media: Your home should be advertised on social media sites like Facebook, Twitter and You Tube. Social media is like word-of-mouth selling on steroids. Information is seen by many people and shared on multiple social media sites causing the information to "go viral". Mobile: Your agent must have a website that displays your listing on a mobile device properly. With over 50% of internet searches being done from mobile devices, make sure your home's listing is mobile friendly. Print materials: Buyers still love to pick up a flyer when they are at your home. Make sure to have high quality flyers available for the potential buyer. Contact information: All online and printed marketing materials should have several ways to contact the agent and view your home. Things to include are a name, email address, phone number and social media contact information. Integrating old and new marketing strategies to sell your home will help ensure buyers on-and-off-line find your home's listing.