Posted by Betsy Graziano on 11/13/2017

Want to boost your home's value? Completing home improvement projects enables you to do just that, as you can perform these tasks regularly to maximize the value of your residence. So which home improvement projects should you prioritize? Here's a closer look at three important home improvement tasks that every home seller should consider: 1. Painting the walls. Picking up a can of paint and various paint supplies ensures you can revitalize the walls in any room of your home instantly. Over an extended period of time, the paint on your home's walls may start to chip or peel. However, adding a fresh coat or paint (or two) to your residence's walls serves as an inexpensive way to transform bland, unattractive walls into visually appealing ones. Devoting even a few hours to paint the walls of your home can help you boost your home's value. And ultimately, your new paint job may allow you to receive multiple offers at or above your asking price, too. 2. Installing a water filtration system. Does your kitchen have a water filtration system? If not, you could be missing out on a golden opportunity to increase your residence's value. A water filtration system offers multiple benefits, as it ensures a homebuyer won't necessarily have to worry about buying bottled water if he or she purchases your residence. Plus, this system is one of many features that may help differentiate your home from others in a highly competitive real estate market, thus making your residence that much more appealing to homebuyers. Installing a water filtration usually is fast and easy as well. Furthermore, you won't have to worry about breaking your home improvement budget to complete this project. 3. Cleaning up the front lawn. High grass and weeds will damage your home's curb appeal and may significantly reduce your chances of a quick sale. On the other hand, spending some time mowing the lawn, raking leaves and performing other essential front lawn care tasks can deliver long-lasting benefits. A clean front lawn likely is one of the first things a homebuyer will notice about your home. And home sellers who are committed to maintaining a pristine front lawn can improve their home's value and their chances of a quick sale. Also, maintaining your front lawn can be easy if you spend even an hour per day performing yard work. Or for those who want to avoid lawn work altogether, professional landscapers typically are available that can keep your front lawn in great shape until your home sells. As a home seller, you'll want to take the necessary steps to up your home's value before you add your home to the real estate market. And with any of the aforementioned home improvement projects, you'll be better equipped to boost the value of your home quickly and efficiently. Stay focused on increasing your home's value consistently and keeping your residence in excellent shape. By doing so, you'll be able to keep your eyes on the prize – maximizing your home's value and selling your residence to the highest bidder.





Posted by Betsy Graziano on 6/12/2017

For first-time home sellers, promoting a residence to the right groups of homebuyers may prove to be a major challenge. Lucky for you, we're here to help first-time home sellers streamline the process of showcasing a house to prospective buyers and accelerating the property selling journey.

What does it take to promote a house effectively? Here are three tips to help first-time home sellers do just that.

1. Understand Your Home's Strengths and Weaknesses

A first-time home seller should evaluate a house's interior and exterior closely. By doing so, this property seller can identify any potential problem areas and work to address such issues accordingly.

Typically, a home appraisal offers a great starting point for home sellers. This appraisal ensures a property inspector can assess a house both inside and out and offer expert insights into a residence's strengths and weaknesses.

After a home appraisal is completed, a home seller can use the appraisal report findings to prioritize assorted home improvements. That way, a home seller can commit the necessary time and resources to transform various home weaknesses into strengths.

2. Improve Your House's Curb Appeal

It is paramount for a first-time home seller to consider the homebuyer's perspective. In fact, doing so may make it easy for a home seller to uncover ways to bolster a residence's curb appeal.

Consider what homebuyers will see when they view a house for the first time. This will enable a home seller to identify potential issues and work to resolve such problems without delay.

For example, a home with long, uncut grass or chipped paint on the exterior may be an eye sore. As a result, homebuyers might shy away from this residence after they see it for the first time.

On the other hand, a house with a pristine front lawn and a dazzling exterior may make a great first impression on homebuyers. This means a homebuyer probably will view this house in a positive light – something that may lead a property buyer to submit an offer.

3. Collaborate with a Real Estate Agent

When it comes to promoting a house, there may be no better option than hiring a real estate agent. Together, a real estate agent and a first-time home seller should have no trouble promoting a residence to the right homebuyers, at the right time, every time.

A real estate agent will teach a home seller about the housing market and help him or her plan ahead for any potential home selling pitfalls. Plus, this housing market professional will provide honest, unbiased home selling recommendations to ensure a home seller can maximize the value of his or her residence.

Perhaps best of all, a real estate agent will assist a home seller in any way possible. And if a home seller ever has housing market questions, a real estate agent will respond to these queries immediately.

Take the guesswork out of promoting your residence to homebuyers – use these tips, and a first-time home seller can stir up interest in his or her residence as soon as it becomes available.




Categories: Uncategorized  


Posted by Betsy Graziano on 6/27/2016

home fireplaceOdds are if you're reading this you have at least one camera within your vicinity. Whether it's on your laptop, smartphone, or tablet cameras are built into many of our daily-use electronics. The temptation is there, for someone selling a home, to just take out their phone and snap some photos to easily upload to listings. However, there's a lot more to taking great real estate photographs that will catch the eye of potential buyers and set you apart from the competition. Follow these tips to create professional looking photographs without spending hundreds on a professional photographer.

Step 1: Do your research

Photography is an art. Even an untrained eye can tell the difference between photos taken by a professional and those taken by the layperson. But that doesn't mean you can't take photos that will stand out--with a little practice. The first step is to hit the books, or better: the internet. Find some real estate photos that look great to try and emulate. Notice the angles they're taken from and the lighting they use. You'll notice that many photos give a wide view of a room. That's because they're probably taken with a wide-angle or fixed lens. Notice the room setup as well. This will come in handy later when we talk about room staging.

a well-positioned, knowledgeable photographer with an iPhone can take a better shot than an amateur with all the equipment in the world.

Step 2: Know your equipment

Equipment for real estate photography often includes multiple cameras, lenses, lighting fixtures, a tripod, and so on. But a well-positioned, knowledgable photographer with an iPhone can take a better shot than an amateur with all the equipment in the world. In fact, much of real estate photography includes combining images to get the perfect amount of highlights and shadows in the room (this is called HDR photography). If you own an iPhone 6, you'll be happy to learn that it boasts a built-in HDR feature that takes great photos.

Step 3: Room staging matters

Have you ever moved something in a room, say a coffee table or couch, and noticed that the room looked entirely different afterward? The arrangement of objects in a room can make it look breathable and spacious or claustrophobic and stuffy. Staging a room allows you to highlight the best features of the home. If there's something you want buyers to notice first, such as a fireplace, make sure there are no objects in front of it and put it close to the center of the photo. Another important tip for staging a room: remove personal items. You don't want your photos to look like you just happened to walk through someone's home with their children's portraits on the wall and magnets on the refrigerator. These are distracting and can make buyers feel like they're spying rather than envisioning themselves owning the home. Removing picture frames is also an easy way to make a room appear more spacious.

Step 4: Take many photos

Have you ever been to a wedding where it seems like the photographer is in several places at once, snapping what appears to be an endless amount of photos? This is something you should emulate with your real estate photography, especially as a beginner. The more photos you take, the more you learn. Plus you'll have a better chance at having a few gems to show off if you take hundreds of pictures. Remember, you're shooting digital, you don't have to worry about wasting film. Just carry an extra SD card for your DSLR camera or upload your photos to a site like Flickr if you're on a smartphone. Taking hundreds of photos isn't an excuse to take poor or unplanned photos. Every time you hold your camera up you should be thinking about framing, lighting, and what you want to show off with that photo. Follow these steps to start taking great photos. And don't forget to share them with us!





Posted by Betsy Graziano on 5/16/2016

Selling a home in the age of Facebook, You Tube, Twitter, and mobile computing, changes the way homes are marketed.  No longer is the day when agents and buyers carry around flyers and brochures. Most home hunting happens from the palm of a hand. So, what is needed to sell your home in the digital age? Photos: Studies show that more photos can increase "the perceived value" of your home by about 13 percent. Video: Video marketing is growing by leaps and bounds. Recent statistics show that approximately 21 percent of buyers are viewing videos of homes for sale on online with that number increasing daily. Virtual Open House: Buyers can feel like they are walking through your home without ever stepping foot in the door. Virtual tour videos give buyers a 360-panoramic view. This won't completely replace the traditional open house but it will get more interested and qualified buyers in your door. Social media: Your home should be advertised on social media sites like Facebook, Twitter and You Tube. Social media is like word-of-mouth selling on steroids. Information is seen by many people and shared on multiple social media sites causing the information to "go viral". Mobile: Your agent must have a website that displays your listing on a mobile device properly. With over 50% of internet searches being done from mobile devices, make sure your home's listing is mobile friendly. Print materials: Buyers still love to pick up a flyer when they are at your home. Make sure to have high quality flyers available for the potential buyer. Contact information: All online and printed marketing materials should have several ways to contact the agent and view your home. Things to include are a name, email address, phone number and social media contact information. Integrating old and new marketing strategies to sell your home will help ensure buyers on-and-off-line find your home's listing.





Posted by Betsy Graziano on 2/22/2016

You have made the decision to put your home up for sale. Before you stick the sign in the yard there are a few things you will want to do. Buyers can be picky and the competition can be stiff. So now is the time to do all the little repairs you've always meant to do but never had the time for. Here are just a few of the basic repairs you will want to conquer before the first prospective buyer walks through the door: 1.Tackle the Entrance This is the first thing people see when they come to your home. Paint the front door and trim surrounding the door. Repair sagging screen doors and replace any missing or corroded hinge screws and tighten the rest. 2. Spruce up the Perimeter Walk the perimeter of your home, clear away dead plants, clip blossoms, and clear away leaves and other yard waste. 3. Recheck the roof Any problem that has the word roof in it scares a buyer away immediately. Replace missing shingles and fix hanging gutters.  Remove any moss growing on the roof as this shows signs of neglect. 4. Clear and caulk gutters. Clear all the debris out of the gutters and recaulk the gutter end caps. 5. Patch nail holes and repaint. Patch up nail holes in the walls of your home. Use a lightweight putty to fill the holes and paint the repaired spots. 6. Clean the Grout Deep clean tile grout with bleach.  Regrout tiles where needed and recaulk cracks between sinks, tubs, toilets, counters and floors. This will give your tile a whole new look. 7. Stop Dripping Faucets Fix leaky faucets before the buyer notices them.  You may need to call in a plumber to do this task. Before you do that you can shut off the water supply and check for moisture on the wall around the valves and on the floor of the sink cabinet. Many hardware stores carry faucet rebuild kits that contain the 6 to 12 parts most likely to fail, including the metal ball, O rings, springs and gaskets.